City guide: discover London’s coolest neighborhood with Swapfiets

Let’s be fair: a bike isn’t exactly the first vehicle that comes to mind when visiting London. Tourists and visitors usually cramp themselves in the tube, take thousands of pics of themselves in a double-decker bus, or spend half their holiday budget on taxi rides. Seasoned Londoners know there’s a different way to go. On their Swapfiets, the road racers know where to find the best spots in the city. We’re here to spill the tea so you can join the ride.

And because London can be quite overwhelming by bike, we stick to the coolest neighborhood there is - Shoreditch.

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© Nicola Ferrari / Alamy Stock Photo

The Breakfast Club Hoxton

Shoreditch is home to the London hipster. The neighborhood is packed with cool pop-up stores, cutting-edge fashion, and Banksy art. To start your day of biking on the right foot, you’ll need a hearty breakfast. Go for the full monty with bacon, sausages, and eggs, or pick a stack of pancakes if you’ve got more of a sweet tooth. The Breakfast Club Hoxton has got you covered.

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Boxpark Shoreditch

Boxpark Shoreditch is exactly where you need to be when looking for a cool present (for yourself). Here you will find more than fifty carefully curated shops with fashion and lifestyle brands. There’s also quite an impressive range of street food. Perfect when you’re ready for your second breakfast of the day.

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Brick lane

When you’re in Boxpark, Brick Lane is just a few pedal strokes away. This quirky street is a must-visit if you’re the kind who is always on the hunt for vintage treasures. In addition to the many vintage shops, you’ll even find a permanent vintage market over here. Perfect if you’re on the lookout for an original festival outfit or a rare vinyl record.

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White Chapel Gallery

If you’re into art and fancy something different than the usual museums, you can indulge yourself at White Chapel Gallery. Check out the website for the most current exhibitions - though we’re sure you’ll always run into something interesting at this place.

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Light Bar & Restaurant

Shoreditch used to be known as Hipster HQ. Nowadays London’s coolest neighborhood offers places to eat that offer way more than the hipster cliches. If you do want to mingle with the in-crowd, it’s only a short bike ride to the Light Bar & Restaurant. This former power station is transformed into a restaurant filled with brick walls and industrial windows across three floors. The menu can be described best as a mish-mash of traditional British food combined with East Asian and Italian influences. Think half roast chicken with curry sauce and chips. Don’t forget to treat yourself to an exquisite cocktail after a day of biking without causing any accidents.

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Look for a Swapfiets bike near you to explore these amazing spots: Swapfiets - Your bike for a fixed monthly fee.

About Swapfiets

Over Swapfiets
Swapfiets is 's werelds eerste ‘bike as a service’ bedrijf met een circulair businessmodel. Opgericht in 2014 in Nederland, groeide de scale-up snel uit tot een van de meest toonaangevende leveranciers van micromobiliteit in Europa, met inmiddels meer dan 270.000 leden in Nederland, Duitsland, België, Denemarken, Frankrijk, Spanje en het Verenigd Koninkrijk. Swapfiets streeft naar meer leefbare Europese steden, een 100% circulaire productlijn en wil in 2025 klimaatneutraal zijn. In oktober 2022 trad Swapfiets officieel toe tot de B Corp gemeenschap om hun missie te verstevigen.

Het concept van Swapfiets is vrij eenvoudig: voor een vast bedrag per maand hebben Swapfiets-leden altijd een werkende fiets. En zijn er onverhoopt problemen, dan wordt de fiets binnen 10 minuten in de winkel gerepareerd of direct vervangen zonder extra kosten.

Swapfiets startte in 2018 in België en heeft vandaag de dag bijna 15.000 members in ons land, verspreid over Antwerpen, Gent, Mechelen, Leuven en Brussel.

Meer informatie en mediamateriaal vindt u op Extra info en visuals over Swapfiets in andere Europese landen, vindt u op u op

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