Rebels with a cause: the double denim riders bike for a better future

As you may know by now, Swapfiets is here to stay. We care deeply about durability and luckily, we’re not the only ones. Besides our love for blue, we share the same values, goals, and aspirations as the iconic jeans brand Levi’s®.

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Levi’s® lives by the mantra: ‘buy better, wear longer’. Just like us, they’re always on the go and looking out for ways to improve their brand. Levi’s® designs its denim using long-lasting materials and offers a repair service in their Levi’s® Tailor Shops. That’s right up our alley. You can’t buy our bikes because we believe less owning leads to less overconsumption. So, we’ve teamed up with Levi’s® to ride together. Two worlds collided and that’s why we now proudly introduce - drumroll please -.... the Double Denim Riders.

The Double Denim Riders are the faces of this partnership. These riders are rebels with a cause, ready to take over Amsterdam and Berlin decked out fully in Levi’s® denim and equipped with a Swapfiets. They’re on a mission to spread the importance of durability by using bikes and gear that are here to stay.

They have more in store than cool looks alone though. Together, we form a movement. The Double Denim Riders share the philosophy of making better and smarter choices. Our riders have an insatiable eagerness to reduce overconsumption. Most of all though, they all have the desire to ride along with you - for a better future.

Are you ready to ride and are you not a Swapfiets member yet? Join our Double Denim Riders in their mission and get a limited edition upcycled-denim bike bag made by refugees at Bridge & Tunnel. It’s filled with extra bike-gifts and a denim repair kit. Oh, and a discount, of course.. Simply go into a Levi’s® store, spend €75 and get 1 month free on your Swapfiets membership. It’s that easy!

After your purchase at the Levi's® store you get one month free on a 3 month Swapfiets membership. This means €42 off the Deluxe 7 and €110 off the Power 7 + no sign-on fee for either. You’re welcome.

Ride together - For the future.

About Swapfiets

Over Swapfiets
Swapfiets is 's werelds eerste ‘bike as a service’ bedrijf met een circulair businessmodel. Opgericht in 2014 in Nederland, groeide de scale-up snel uit tot een van de meest toonaangevende leveranciers van micromobiliteit in Europa, met inmiddels meer dan 270.000 leden in Nederland, Duitsland, België, Denemarken, Frankrijk, Spanje en het Verenigd Koninkrijk. Swapfiets streeft naar meer leefbare Europese steden, een 100% circulaire productlijn en wil in 2025 klimaatneutraal zijn. In oktober 2022 trad Swapfiets officieel toe tot de B Corp gemeenschap om hun missie te verstevigen.

Het concept van Swapfiets is vrij eenvoudig: voor een vast bedrag per maand hebben Swapfiets-leden altijd een werkende fiets. En zijn er onverhoopt problemen, dan wordt de fiets binnen 10 minuten in de winkel gerepareerd of direct vervangen zonder extra kosten.

Swapfiets startte in 2018 in België en heeft vandaag de dag bijna 15.000 members in ons land, verspreid over Antwerpen, Gent, Mechelen, Leuven en Brussel.

Meer informatie en mediamateriaal vindt u op Extra info en visuals over Swapfiets in andere Europese landen, vindt u op u op

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