Rebels with a cause: the double denim riders bike for a better future

As you may know by now, Swapfiets is here to stay. We care deeply about durability and luckily, we’re not the only ones. Besides our love for blue, we share the same values, goals, and aspirations as the iconic jeans brand Levi’s®.

_S1A1329.jpg
  • jpg

Levi’s® lives by the mantra: ‘buy better, wear longer’. Just like us, they’re always on the go and looking out for ways to improve their brand. Levi’s® designs its denim using long-lasting materials and offers a repair service in their Levi’s® Tailor Shops. That’s right up our alley. You can’t buy our bikes because we believe less owning leads to less overconsumption. So, we’ve teamed up with Levi’s® to ride together. Two worlds collided and that’s why we now proudly introduce - drumroll please -.... the Double Denim Riders.

The Double Denim Riders are the faces of this partnership. These riders are rebels with a cause, ready to take over Amsterdam and Berlin decked out fully in Levi’s® denim and equipped with a Swapfiets. They’re on a mission to spread the importance of durability by using bikes and gear that are here to stay.

They have more in store than cool looks alone though. Together, we form a movement. The Double Denim Riders share the philosophy of making better and smarter choices. Our riders have an insatiable eagerness to reduce overconsumption. Most of all though, they all have the desire to ride along with you - for a better future.

Are you ready to ride and are you not a Swapfiets member yet? Join our Double Denim Riders in their mission and get a limited edition upcycled-denim bike bag made by refugees at Bridge & Tunnel. It’s filled with extra bike-gifts and a denim repair kit. Oh, and a discount, of course.. Simply go into a Levi’s® store, spend €75 and get 1 month free on your Swapfiets membership. It’s that easy!

After your purchase at the Levi's® store you get one month free on a 3 month Swapfiets membership. This means €42 off the Deluxe 7 and €110 off the Power 7 + no sign-on fee for either. You’re welcome.

Ride together - For the future.

About Swapfiets

Swapfiets is 's werelds eerste ‘bicycle as a service’ bedrijf. Opgericht in 2014 in Nederland, groeide de scale-up snel uit tot een van de meest toonaangevende leveranciers van micromobiliteit in Europa, met inmiddels meer dan 250.000 leden in Nederland, Duitsland, België, Denemarken, Frankrijk, Italië en het Verenigd Koninkrijk. In het voorjaar van 2021 breidt Swapfiets uit naar Spanje (Barcelona), Oostenrijk (Wenen) en Lyon, Nantes, Straatsburg en Toulouse (Frankrijk).

Het concept van Swapfiets is vrij eenvoudig: voor een maandelijks vast bedrag hebben Swapfiets-leden altijd een werkende fiets. En zijn er onverhoopt problemen, dan wordt de tweewieler binnen 48 uur gerepareerd of direct vervangen zonder extra kosten. Swapfiets is in Nederland beschikbaar in meer dan 50 steden.

Contact details

Related topics

Receive Swapfiets news on your RSS reader.

Or subscribe through Atom URL manually