We’ve all been there. You get a new pair of sneakers and one or two years later (if you’re lucky) they’re completely worn out. You splash out on a new smartphone, only to find that after a few years it needs replacing. These days, most products are designed to last a short amount of time. Why? Well, it’s actually pretty simple. Many businesses benefit from products with a short lifetime or ones that are quickly outdated. This ‘quick turnover’ model goes hand in hand with the manufacturing of low quality products. And it’s exactly the type of ‘old economy’ thinking that prevents sustainable living.
When I studied to become an engineer, we were challenged to engineer products that were built to last for 30 years. 30 years! How many consumer products do we know that are designed to last for that long nowadays? With our approach to smart and future-proof mobility in cities, we’re redefining how products are designed.Martijn, founder
Swapfiets was conceived with one goal in mind - to build a better future. And while we’re aware a lot of brands say this, we’re putting our money where our mouth is.
Our team of innovative engineers design products that last, while being easy to repair, reuse and recycle. In fact, we create a passport for every single bike we produce. No kidding. It allows us to monitor every piece of material in our supply, from chain to saddle, helping avoid wasted resources and the need for producing new components. Our current Deluxe 7 bike went through this exact process and now breaks down 2x less than the first version we produced. Passports! Who’d a thunk it.
Our dedicated team improves this smart design over time, making sure our product line is up to scratch for our members and the planet. Innovation is a constantly evolving game - meaning we’ll never be finished. As long as we’re here, we’ll be finding better ways to improve circularity in our business. We’ve got a long way to go, but we won’t ever stop. We wouldn’t be a very successful business if we did.
Producing higher quality bikes means fewer breakdowns for members, avoiding wasted resources and leaving room for better things. Like, you know, milkshakes and stuff.
We all know that biking promotes sustainable living. However, these days it’s not just about the type of product, but the quality of that product too. You might ride rather than drive, but if you need to replace components or your entire bike every few years, this negates all that other good stuff. And that would be a bummer. We don’t like bummers. Our commitment to building a better future means you can count on us for high quality bikes with hassle-free service that keep you moving, 24/7. Easy. Learn more about our combined vision for high quality engineering and our approach to circularity.