Swapfiets makes a power move

Dutch bike brand launches game-changing new e-bike 

Swapfiets has today unveiled the Power 1 – a bike they believe can supercharge the electric cycling boom in Europe.

The need and demand for e-bikes has never been greater, but for many the up-front costs and concerns about maintenance are prohibitive. The Power 1 changes that.

Swapfiets Power 1

Available for an ultra-competitive €49.90 per month, including repairs and insurance, the Power 1 is a first in the e-bike marketplace – a premium quality entry-level bike, crafted specifically for the city, and affordable for all.

The design of the bike has been years in the making. Since launching in 2014, Swapfiets has signed up over 250,000 customers to its unique monthly subscription service, building up an immense amount of data, insight and expertise along the way. Every repair is logged and analysed. All feedback is absorbed.

All of that vital knowledge has fed into the Power 1, and the result is an e-bike streamlined and refined for the particular requirements of city life.  

We are incredibly excited to launch the Power 1 and believe it will be a game-changer in the e-bike market. This is a first for the industry – a premium e-bike developed specifically for the city and introduced for less than 50 Euros a month including hassle-free repairs and service. The Power 1 removes the barriers to getting an e-bike, delivering top performance for an unbeatable price. Marc de Vries, CEO of Swapfiets

The name of the bike comes from its single speed set-up, which means no gears, making it easy to use and maintain. It is powered by a Shimano E5000 e-bike system which offers three levels of electrical assistance up to a top speed of 25km/h. The battery is removable and when fully charged provides a maximum range of up to 80km – perfect for a full day of work and play in the city.

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The Power 1 has a stylish aluminium step-over frame, is available in multiple colours and weighs in at just 26kg. Like all Swapfiets products it is built to last, but in the event of technical problems then repair is guaranteed inside 48 hours.

The components used for the Power 1 were chosen in line with Swapfiets’ commitment to a circular business model. By 2025, every single bike will be 100 percent circular, meaning each and every part can be reused, remanufactured or recycled.

The Power 1, fitted with the signature Swapfiets blue front tire, is available now in Amsterdam, Berlin, Potsdam. Copenhagen, Brussels, Antwerp, Gent, Mechelen and Leuven. It will be launched in all cities across Europe where Swapfiets operates by mid-November.

Head to www.swapfiets.com for more information or to sign-up for a Power 1.

Power 1 specifications

  • Motor and display: Shimano E5000 e-bike system 
  • Speed: Max 25km/h (aligned with EU regulation)
  • Battery: On-tube, removable battery
  • Range: 60-80km from one full charge; 50% charge in 1.5hrs, or full charge 4hrs
  • Breaks: Rollerbrake at the front and coaster brake at the rear
  • Aluminium frame – two sizes 49cm or 55cm, available in five colours (Black Matt, Hunter Green Matt, Blue Granite Matt, Blackberry Wine Matt, Gloss Salt Grey)
  • Tires – 47mm wide for extra comfort, puncture resistant
  • Automatic lights & two locks
  • Weight – 26.6kg
  • Maximum load – 120kg
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About Swapfiets

Swapfiets is 's werelds eerste ‘bicycle as a service’ bedrijf. Opgericht in 2014 in Nederland, groeide de scale-up snel uit tot een van de meest toonaangevende leveranciers van micromobiliteit in Europa, met inmiddels meer dan 250.000 leden in Nederland, Duitsland, België, Denemarken, Frankrijk, Italië en het Verenigd Koninkrijk. In het voorjaar van 2021 breidt Swapfiets uit naar Barcelona (Spanje), Wenen (Oostenrijk) en Lyon, Nantes, Straatsburg en Toulouse (Frankrijk).

Het concept van Swapfiets is vrij eenvoudig: voor een maandelijks vast bedrag hebben Swapfiets-leden altijd een werkende fiets. En zijn er onverhoopt problemen, dan wordt de tweewieler binnen 48 uur gerepareerd of direct vervangen zonder extra kosten. Swapfiets is in Nederland beschikbaar in meer dan 50 steden.

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