At Swapfiets, we’re excited to introduce our latest campaign: “Own the City, Not the Bike”. This movement is all about embracing a simpler and more sustainable lifestyle so that we can live more and worry less. We believe that we don’t have to own everything. By swapping, fixing, and reusing, we can join forces to minimize consumption and work towards a greener future.
Our mission is to empower city dwellers to create more liveable cities through sustainable and convenient cycling without adding more stress to their busy lives. By subscribing to our bike membership instead of buying a new bike, you can own the city and enjoy the freedom of cycling without worrying about maintenance or environmental impact. It’s as simple as it sounds!
We’re committed to sustainability, and we’re proud to be working towards a 100% circular bike and being climate neutral by 2025. Our campaign’s goal is to spread awareness of the benefits of owning less and inspire others to make a positive impact by embracing sustainable and convenient cycling. Join us in our mission towards a greener and more livable future, one pedal at a time.
To capture our forward-thinking personality, we partnered with co.lab to develop our latest brand campaign. The creative team, including creative directors Jessica Kersten and Sandrine Le Goff, CMO/CCO Natalie Diekmann, Brand Director Amanda Gandolpho, and Founder Richard Burger, worked with Better Call Sol (Rogier Sol) and director Jolien Snyers to translate the youthful brand personality into an urban style that characterizes today's generation. The result is a fun and inspiring campaign that celebrates the joy of cycling and the freedom it brings.
Moreover, Roziena Salihu, a young spoken word artist, and Jorrit Kleijnen, a music composer, also lent their talents to the campaign, adding a touch of magic to the images. Just as importantly, there were many other young talents involved, such as editor Jorien Voogt, cameraman Jasper de Kloet, and photographers Casper & Sebastiaan van Rooij.
We are proud to be creating a more sustainable and liveable future while making cycling accessible, easy, and fun for everyone. Why own a bike when you can own the city?